About Dr. Denise Baron
Denise is a political psychologist, researcher, and strategist. She has recently completed a PhD in Political Psychology and Social Science Research Methods at the London School of Economics where she is currently a Visiting Fellow. Denise has over a decade of experience working on political campaigns in the US, UK, and Europe.
Denise's academic research and doctoral thesis focus on the application of social psychological theories, specifically group orientations like group identification, authoritarianism, and egalitarianism, to investigate perceptions of candidates, vote choice, and election prediction. Denise also researches national nostalgia, perceptions of the past, and their influence on political attitudes as well as neoliberal ideology and its psychological underpinnings.
Denise's professional focus is on applying these theories and using cutting-edge methods to answer the most pressing political questions of our age. On campaigns, Denise has overseen teams who conduct campaign analytics, build and maintain data systems, conduct public opinion research and polling, and produce campaign communications, such as digital and mail programmes. In the UK, Denise has served as the Head of Insight and then Deputy Director of Campaigns for the Liberal Democrats as well as the Head of Insight for the People’s Vote campaign. In the US, she has worked for and consulted on numerous gubernatorial, congressional, and legislative campaigns.
Since moving to the UK, Denise has continued to work with clients based in the US and Europe.
-
I’d totally listen to a podcast about where the British fear of re-heating rice comes from -
RT @karinbrulliard: Shout-out to the person who thought, "How can I illustrate an elderly deer?" and came up with this: https://t.co/e4TpY2Tivw
-
RT @garius: 1987. The Met Police are waging an intimidation campaign against London's gay community. Wearing rubber gloves to… https://t.co/N8ClibLezd
-
RT @jsskeffington: What underlies voter homophily?Do we vote for politicians who are like us based on sheer similarity(eg ethnicity),i… https://t.co/vcElAZKSHD
Education
London School of Economics
PhD, Department of Methodology, 2022
London School of Economics
MSc, Department of Psychological and Behavioural Science, 2016
University of Notre Dame
BA, American Studies, 2010
Locations
Previous work in the United States (primarily Indiana and Colorado), the United Kingdom & other European countries
Based in London, UK
Honours and Awards
Himmelweit Award from the Department of Psychological and Behavioural Science at the London School of Economics: This honour is awarded to one masters student for the best performance in their degree programme in academic year.
Funding winner from LSE Generate, an entrepreneurship funding competition: This award included funding for her business and the opportunity to compete for LSE Entrepreneur of the Year in the summer of 2017.